With the DACH Spa Awards 2024, the German-speaking wellness industry is once again setting standards in quality and innovation. The prestigious award recently announced winners in eight categories, including the trendy “Ayurveda” and “New Wellbeing” for the first time. This expansion underlines the increasing importance of holistic health promotion and spiritual renewal in modern spa and wellness culture.

Since its inception, the DACH Spa Awards have established themselves as one of the most renowned platforms for excellence in the wellness industry. They include participants from Germany, Austria, Switzerland and South Tyrol. Hotels, day spas, thermal baths and other wellness facilities undergo a strict evaluation process by an independent jury. Service quality, innovative concepts, sustainability, design and customer satisfaction are examined. Particularly noteworthy is the personal on-site verification, which ensures that the high quality of the participants remains authentic and tangible.

The 2024 winners, now presented on the official website, set new standards in design, innovation and service. From luxurious wellness hotels in the Alps to urban day spas – the award winners show the diversity and creativity of the industry.

Ayurveda and well-being: New categories for new demands

The introduction of the “Ayurveda” and “Wellbeing” categories shows how closely the wellness industry is oriented towards current trends. Ayurveda, a traditional Indian healing art, is finding more and more followers worldwide.

This practice combines physical, mental and emotional balance and particularly appeals to guests who would like to focus more intensively on preventive health. The Wellbeing category embraces the concept of traditional wellness by integrating topics such as mental health, stress management and sustainable living.

WellnessNow.de: The digital future of the spa and wellness industry

Parallel to the DACH Spa Awards, the booking portal WellnessNow will be online from January 2, 2025. The platform promises a new era of wellness tourism: Guests can book directly with award-winning providers, compare offers and individually plan their perfect wellness vacation or cosmetic treatments. Winners of the DACH Spa Awards receive prominent placement on the platform, making their excellence even more widely visible.

With WellnessNow you are putting the industry on digitalization and convenience. Traditional values ​​such as quality and customer satisfaction are transferred to the digital world. This connection could give the wellness industry an important boost in innovation while strengthening customer loyalty.

A growing market with social significance

The DACH Spa Awards reflect an industry that is not only growing, but is also becoming increasingly important to society. According to a report by the Global Wellness Institute, the global market value of the wellness industry increased to $4.4 billion in 2022 and has shown stable growth since then. Topics such as sustainable nutrition, fitness and mental health play a central role. The German-speaking region in particular stands out for its high-quality offerings and strong traditions.

The combination of excellent quality, innovative concepts and the integration of digital platforms such as WellnessNow could further strengthen the German-speaking market and make it more globally visible.